Friday, July 1, 2011

Featured Article...

Just to let you know that Longaberger is prominently featured in the July 2011 Women's Day magazine Edition.    Pick up a copy today, or just read this.
Longaberger is prominently featured in Woman's Day Magazine's July, 2011 edition, in an article about Made In America. Our signature Medium Market Basket is highlighted, along with an interview with CEO Tami Longaberger as follows:
 
LONGABERGER BASKETS
Tami Longaberger, CEO

THE START
In 1973, entrepreneur Dave Longaberger founded the Dresden, Ohio–based self-named company to sell baskets like those his father had made. Today, his daughter Tami, 49, runs the show. "We make the baskets very similarly to how we did it at the turn of the century,” she says.

AMERICAN TIES
Baskets are crafted by hand with maple from forests in Michigan and Wisconsin and tacks from Connecticut. Even the pens the company’s 300 artisans use to sign finished baskets are made in the U.S.A.

THE FUTURE
Though customers can purchase products on Longaberger’s web site, the company also has 35,000 consultants who sell baskets at home parties, online or one-on-one to personal clients. "In times like these,” she says, "we have to contribute to the rebuilding of America.”
 
 
 

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